I had enrolled four of my sites into the banner network exchange hoping for some good traffic from previously well tested banners.

Although I did manage to serve a lot of network banners on my site I did not receive nearly as many click-throughs on to my own sites. This could be for many reasons:

• My banners just not performing well
• Poor banner placement on other banner exchange sites
• Network not well suited to manage traffic

While the first two explanations speak for themselves, the third needs a little more explanation:
If DatingAdNetwork.com cannot handle a large amount of impressions, or the banner sizes I submitted do not work well within the exchange I should have been advised as such. As it is, it took three days for my initial account o be approved, after I am already displaying their network banners, and each banner addition that I added to my account took no less than a full day to be approved. Not very fast in my opinion.
This image shows where my account stood on Monday March 31 2009 when I stopped displaying ads and decided to see how long my impression balance would take to be used up.

My account stats March 31 2009

I will monitor my account and make some banner changes to see if I can increase the traffic to my sites but, for the time being, I will not be displaying any more ads. You can see that my banners were displayed 9,774 times with 32 click-throughs to my sites. A horrible stat. I displayed 25,784 banners and sent 92 clicks to other sites. Another horrible stat. Are we all doing something wrong or is there another excuse?

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I’ve seen banners exchanges of 3 impressions shown for 2 impressions of you own banner displayed, and other such display ratios. Too many to go into.

Dating Ad Network offers an 80/100 split of banners being displayed: you show 100, they reward you with 80 displays of your own ad(s) sending traffic to your site(s).

The big thing here is you are trading impressions, not visitors. So make your ad as enticing and as colorful as possible. Odds are good that out of the three banner placement options: Premium (above the fold), Middle (below the fold but not the bottom) and the Bottom yuo will at least get some impressions… the task I am facing is will this bring me visitors?

I am testing the Dating Ad Network banner exchange. This has been passed onto me from the Bone-Fish white label dating service/affiliate program (Note: earn a 25% revenue split promoting this pre-designed service).

This network seems interesting… you have a variety of banner sizes to trade, and a certain control over the banners that will display on which sites you have.

And, the part I like most, you can sell the earned impressions you have for CA$H.

The sales of your impressions leaves something to be desired. 1000 impressions of showing other sites banners on your site could earn you the sweet sum of about $0.40 (40 cents) should you decide to actually sell your impressions rather than use the banner exchange system in place. 3000 to 5000 impressions balances out to about a dollar… not actually inspiring amounts. Not overly encouraging. You’re going to wait a long to to get paid out if you’re suing this as a revenue source.

This is new for me, so watch closely… I’ll tell you my progress over the coming weeks/months. I should have some stats quickly with my 10,000 page views per day.

My most concerns are with the automatic acceptance into the service, so you may be displaying banners and sending other sites traffic and — whoops — your site isn’t within the stated terms of acceptance… nice try, you’re banned… and your impressions are negated.
While on the other hand, you do have to wait for your banner to be approved.

If you are familiar with Dating Ad Network, please leave your comments.

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