This is my 20,000 impression report of DatingAdNetwork.com
I had enrolled four of my sites into the banner network exchange hoping for some good traffic from previously well tested banners.
Although I did manage to serve a lot of network banners on my site I did not receive nearly as many click-throughs on to my own sites. This could be for many reasons:
- My banners just not performing well
- Poor banner placement on other banner exchange sites
- Network not well suited to manage traffic
While the first two explanations speak for themselves, the third needs a little more explanation:
If DatingAdNetwork.com cannot handle a large amount of impressions, or the banner sizes I submitted do not work well within the exchange I should have been advised as such. As it is, it took three days for my initial account o be approved, after I am already displaying their network banners, and each banner addition that I added to my account took no less than a full day to be approved. Not very fast in my opinion.
This image shows where my account stood on Monday March 31 2009 when I stopped displaying ads and decided to see how long my impression balance would take to be used up.
My account stats March 31 2009
I will monitor my account and make some banner changes to see if I can increase the traffic to my sites but, for the time being, I will not be displaying any more ads. You can see that my banners were displayed 9,774 times with 32 click-throughs to my sites. A horrible stat. I displayed 25,784 banners and sent 92 clicks to other sites. Another horrible stat. Are we all doing something wrong or is there another excuse?
