Before I get a lot of hate email, I will start this off by saying I do believe that there are Search Engine Optomizer) SEO experts that are honest and ethical.

However, so-called SEO Experts that use “long tail keywords” as their main selling feature are generally thieves.

They steal your money by “improving” your “long tail keyword” search results, when what they really do is change a few pages and meta tags on your site, then after a month or two of payments they send you a bill, complete with “logs” that show visitor traffic from search engines with these “long tail keywords” as the driving force behind their cooked results.

But, if you go back before this SEO Expert started working on your site I bet you’ll see the same type of long tail keywords results in your visitor traffic logs.

So, if you are hiring an SEO Expert to help you increase your search engine positions, make sure you already know which keywords are bringing in your traffic already and have a list of “long tail keywords” that you prepared in advance that you’d like to see gain in search engine rank.

Preparation is the only way to know if you’re getting results or ripped off, when hiring a SEO Expert.